What makes PR so effective? It all comes down to enduring and useful strategies, but the most straightforward answer is that it works. Even in an increasingly online world, public relations is incredibly relevant. An efficient and clear strategy can only make your brand more successful, and the multiple realms within PR can make that happen.

Facebook was once the biggest social media platform in the solar system. Now, it’s struggling. Maybe not like “MySpace struggling,” but it’s having a hard time finding friends as it did a few years ago. Even with attempts to improve safety and privacy in addition to its acquisition of Instagram.

We are drawn to visually great websites, but if that’s all they have going for them, what’s the point? At the center of any successful website is great content…