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Content Strategy Importance
Content Marketing, Design, Public Relations, Social Media Joseph Gaccione 12/24/16 Content Marketing, Design, Public Relations, Social Media Joseph Gaccione 12/24/16

Content Strategy Importance

Anyone can write, but it takes a good writer to know what they’re talking about. When done well, content flows and hooks the reader’s attention…

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Copywriting – Good Copy, Bad Copy
News, Public Relations, Social Media Joseph Gaccione 12/24/16 News, Public Relations, Social Media Joseph Gaccione 12/24/16

Copywriting – Good Copy, Bad Copy

We are drawn to visually great websites, but if that’s all they have going for them, what’s the point? At the center of any successful website is great content…

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Power Brand Media - Is PR Still Relevant?
News, Public Relations Joseph Gaccione 12/24/16 News, Public Relations Joseph Gaccione 12/24/16

Power Brand Media - Is PR Still Relevant?

The biggest advantage to media exposure is its ability to reach a broad audience. A business without reach is hidden in the digital forest among taller and more recognizable competition…

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Pinterest, the SEO Queen
News, Social Media Joseph Gaccione 4/2/16 News, Social Media Joseph Gaccione 4/2/16

Pinterest, the SEO Queen

Anyone in the industry knows that Search Engine Optimization (SEO) is crucial to any online marketing strategy, paying particularly close attention to Google rankings…

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Instagram's New Algorithm Leaves Users Outraged
Content Marketing, News, Social Media Joseph Gaccione 4/2/16 Content Marketing, News, Social Media Joseph Gaccione 4/2/16

Instagram's New Algorithm Leaves Users Outraged

Instagram's algorithm leaves users mad. Recently announced plans to implement an algorithm that will change the way users view content…

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