What makes PR so effective? It all comes down to enduring and useful strategies, but the most straightforward answer is that it works. Even in an increasingly online world, public relations is incredibly relevant. An efficient and clear strategy can only make your brand more successful, and the multiple realms within PR can make that happen.

Active listening not only builds and strengthens relationships, but it will make you a more valuable and attentive worker.  You focus on the speaker and what they’re saying. That’s a huge skill to have, whether you’re a friend or a leader. It’s not supposed to be easy; it takes work to be an active listener.

Anyone can write, but it takes a good writer to know what they’re talking about. When done well, content flows and hooks the reader’s attention…

The biggest advantage to media exposure is its ability to reach a broad audience. A business without reach is hidden in the digital forest among taller and more recognizable competition…