Content Strategy Importance

December 25th, 2016|Categories: Content Marketing, Design, Public Relations, Social Media|Tags: , , , , |

By Joseph Gaccione.  Anyone can write, but it takes a good writer to know what they’re talking about. When done well, content flows and hooks the reader’s [...]

Copywriting – Good Copy, Bad Copy

December 25th, 2016|Categories: News, Public Relations, Social Media|Tags: , , , , , , , , |

By Joseph Gaccione.  We are drawn to visually great websites, but if that’s all they have going for them, what’s the point? At the center of any [...]

Power Brand Media – Is PR Still Relevant?

December 24th, 2016|Categories: News, Public Relations, Uncategorized|Tags: , , , , , |

By Joseph Gaccione. The biggest advantage to media exposure is its ability to reach a broad audience. A business without reach is hidden in the digital forest [...]

Why Social Media is Still Relevant

July 5th, 2016|Categories: Social Media|

By Joseph Gaccione. No matter what you are watching or reading, you will see marketing. It’s everywhere now. Commercials, ads, billboards, articles, they’re all promotions. The zenith [...]

Pinterest, the SEO Queen

April 2nd, 2016|Categories: News, Social Media|Tags: , , , , , , , , , , , , |

Anyone in the industry knows that Search Engine Optimization (SEO) is crucial to any online marketing strategy, paying particularly close attention to Google rankings. And while Google's [...]

Instagram’s New Algorithm Leaves Users Outraged

April 2nd, 2016|Categories: Content Marketing, News, Social Media|Tags: , , , |

Instagram's algorithm leaves users mad. Recently announced plans to implement an algorithm that will change the way users view content. According to Instagram, the average user misses out [...]